LOOKCAST Interviews MANAM

Supple and strong, leather is the replica of femininity in fabric form. Using a combination of delicate knit fabrics and ever-lasting leather, MANAM’s latest collection— “Skin and Stone”, strives to amend society’s preconceptions on what it means to be a woman.

What was once viewed as meek and delicate, is now fiery and strong. Natalie Yaru, the founder of MANAM, sets out to redefine the female stereotype, communicating a message of female empowerment in her most recent campaign.

We sat down with the emerging designer to go behind the scenes of her collection, the campaign and the business of creativity.

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